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Pleas read the articale- In Praise of the Purple Cow BY SETH GODIN
[Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products.]

and answer the 5 Questions

1- What is a purple cow? Why would a marketer want to raise one?

2- Is raising a purple cow always a good idea? (Okay then, when is a purple cow a good idea and when is it not?

3- Pick the single best point amongst the "10 ways to raise a purple cow" . Discuss. Now pick the single worst point amongst the 10. Discuss

4- If everyone understands this "manifesto" and basically believes in its principles, then why are there so few purple cows?

5- Do you believe in the purple cow theory? Why or why not?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92689364

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