MARKETING

EXECUTION STYLES

Straight Sell – focus on product/service utilizing informational/rational benefits

Scientific/Technical Evidence – variation straight sell technical evidence or endorsement

Demonstration – illustrate key benefit by showing in use or application

Comparison – focus on direct or indirect comparison to competitor(s)

Testimonial – consumer/user endorsement

Slice of Life – problem/solution focus (feel-felt-found)

Animation – created depictional images, may be combined with real people

Personality Symbol – animated or real spokesperson

Imagery – focus primarily on visual elements

Dramatization – focus on drawing viewer into the action

Humor – humor used as a vehicle to convey benefits

2.     Use of Execution Styles with contributor

Briefly discuss the four (4) emotional appeals above, select one emotional appeal and one promotion mix component and develop apreliminary execution format.