Marketing:
Complete a series of questions about the article. "Why Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets"
LINK TO FIND ARTICLE: http://business.utsa.edu/marketing/files/Eligible%20Articles/Basuroy_Journal_of_Retailing_2013.pdf
answer 5 essay-style questions about each article. The questions are:
What were the main findings of this research article?
Describe at least TWO strengths of this article. For e.g., the way the studies were conducted, the implications of the findings, the applicability of the general research question to business practice, etc.
Describe at least TWO weaknesses. For e.g., the way the studies were conducted, the implications of the findings, the applicability of the general research question to business practice, etc.
What other questions did the findings lead you to think about? In other words, if you were to continue working on this research question, what questions would you try to answer?
How would you apply these findings in your life as a consumer or a marketer?