Marketing Essay              

This is group project essay. I need to write last two parts which are conclusion and limitations of project. I will give more information about project and also send the other parts. So your job is simply reading other parts and write the last two parts in 2 pages. Parts are;

(5) Conclusions and marketing implications: Say what can be learned from your results and what a firm might do in response to the results.

(6) Limitations of your project: Say what might keep your results from being generalizable and what you would do differently in follow-up studies. In addition to generic limitations (such as limited sample size), list other limitations that are more specific to your inquiry.

Group Project Instructions-

Overview

This project will give you experience applying some of the concepts you've learned in class as you collect data on consumer behavior. It will also give you experience collaborating with your peers. I will provide you with topics to choose from, but you will still have a great deal of flexibility as to how you actually design your study and collect your data.

Group Project Report (45 points) will be based on the following criteria:

1. Creativity and interestingness of the hypotheses:

2. Report format (page limit, clarity, organization, etc.):

3. Literature review and theoretical development:

4. Description of procedures (i.e., the flow of the experiment):

5. Data analysis:

6. Conclusions and marketing implications:

7. Limitations of your project:

Attachment:- Assignment.rar