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Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you would organize the marketing units for the following:

a. Toothpaste with whitener; toothpaste with extra strong nicotine cleaners; toothpaste with bubblegum flavor

b. A national line offering all types of winter and summer sports clothing for men and women

c. A life insurance company that provides life, health, and disability insurance.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92058916

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