Marketing Study Case Assignment:

Step 1: Read the Wall Street Journal as a means to uncover different company situations or opportunities.

Step 2: Once you decide on a particular company/article of interest, prepare the following information in a case paper that covers these four key areas.

PART 1:

I. Introduction/Background on why you selected this particular company/topic

II. Problem Statement and Situation Analysis (See Case Study Template)

III. Competitive Situation (Includes SWOT analysis - See Case Study Template).

PART 2:

IV. Strategic Alternatives - State and discussion at least 3...noting pros/cons.

V. Recommendation

Example: Google And nexus mobile opportunity.