QUESTION 1

In a era of economic recession and low room occupancy, devise and give explanation the outlines of a marketing strategy with a view to augment

(i) the sale of rooms

(ii) rate of occupancy

(iii) duration of stay

(iv) rooms turnover in terms of revenue

QUESTION 2

give details of the following:

(i) Paid out

(ii) Corporate rate

(iii) Crew rate

(iv) Rack rate

(v) Back-to-back rate

(vi) Airline rate

QUESTION 3

Talk about in detail the duties and responsibilities of the Front Office Manager and explain why he/she is a key entertainer in the Rooms Division Management?

QUESTION 4

Converse the relationship between the various sections of the Rooms Division sector and the Financial Department. Prop up your answer with real life examples from the industry.

QUESTION 5

Give explanation how and why the Rooms Division Management is heavily dependent relative on an effective communication system. Support your answer with relevant case in points.