Marketing Strategy Basics:

Provide a good definition and description of Porter's Generic Strategy that your company is currently pursuing.

Describe the specific Marketing Strategy you are recommending to complement the Porter's strategy the company is pursuing.

Discuss the objectives for the strategy you are proposing   

Provide two to three specific (real world) examples of how this marketing strategy is used to enhance Porter's Strategy

Provide an example of how you would use this strategy with the company you are currently employed or for a company you chose in Discussion

This paper should be in 1500 Words . It is a key part in your Marketing Presentation. This paper should be 5 – 8 pages in length

Avoid using 1st person style writing – especially since this is a scholarly paper. Instead or using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of “I think Starbucks coffee is great.”