Marketing research

Marketing research can help a business or organisation reach its target audience in an effective way.

In this Assignment, you will have the opportunity to apply the marketing research process to a local business or organisation in order to help that entity.

To complete this Assignment:

Identify a marketing problem faced by a local business or charitable organisation and propose a research project addressing that problem.

Create a research proposal that implements each step of the marketing research process as discussed in the Week 3 Lecture Notes. Discuss how the research results will help the business or organisation.

Your document should have 750-1,000 words (not including the list of works cited), but it is the quality of the answer that matters, not the number of words. Cite and reference all sources using the Harvard Liverpool Referencing System.