Ask Question, Ask an Expert


Ask Business Management Expert

1) The cereal industry is dominated by four companies. These firms produce large volumes, promote heavily, and through slotting allowance payments control access to the supermarket shelves. Combined, these four firms have:

A. market segmentation sufficiency.
B. successful mission-goal statements.
C. value-based customer care.
D. sustainable competitive advantages.
E. strategic business acumen.

2) NCD company wants to expand into the Mexican market. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. NCD will likely use ______________ to expand into the Mexican market.

A. direct investments.
B. export promotions.
C. joint ventures.
D. franchises.
E. strategic alliances.

3) Marketing researchers use scales to measure consumers' attitudes, perceptions, loyalty and other responses. It is better to use an even number of responses on the scale if:

A. you want to reduce data collection costs.
B. you are running out of space on the answer form.
C. you don\'t want respondents to take a neutral view.
D. you are asking a lot of problems to reduce response fatigue.
E. you want to get better information.

4) A university targeting students based on the benefit of getting a degree quickly and without interfering with the rest of the students' lives would emphasize:

A. providing classes at convenient times and asynchronous distance learning courses.
B. discount pricing for students taking more than twelve credit hours.
C. the higher average salaries earned by college graduates.
D. the great variety of classes offered.
E. all of the above

5) In problemnaire design, a problem such as "Do you like Wendy\'s hamburgers and fries?" suffers from the problem of a problem:

A. that is complex and something respondents may be unfamiliar with.
B. that steers respondents to a particular response.
C. that is sensitive, that respondents are reluctant to answer.
D. that asks two problems at once.
E. respondents cannot easily or accurately answer.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M916123

Have any Question? 

Related Questions in Business Management

Suppose you own a bicycle company and encourage employees

Suppose you own a bicycle company and encourage employees to write positive reviews about your company. Is this unethical? Use both categorical imperative and utilitarian perspectives.

Need help withglobal strategythere are a number of

Need help with Global Strategy There are a number of companies that utilize a global supply chain management strategy. Identify and research a company with a successful global supply chain management strategy and provide ...

Business assignmentactivity 2 citing practicecreate a

Business Assignment Activity 2: Citing Practice Create a reference page by citing the following sources in correct APA format. You may use your text or the OWL website to help you, but do not use citation generators. • A ...

Business torts and ethics paperyou own university heights

Business Torts and Ethics Paper You own University Heights Apartments, a business that rents primarily to students.  One evening, your tenant Sharon is attacked by an intruder who forces the lock on the sliding glass doo ...

For suppliers and creditors stakholders - compare and

For Suppliers and Creditors stakholders - compare and contrast the roles of these two stakeholderstheir roles and interest in terms of implementing a compensation system.

Requirementyou will need to find 2 current event news

Requirement You will need to find 2 current event news articles (the articles must published between September 5-11, 2016) related to international economic issues.  Articles must include either international trade or in ...

1 consider the questions belownbspnbspnbspnbspnbspnbsp 1

1) Consider the questions below:        1. The U.S. does not have a national system of long-term care insurance, so individuals must first rely on their own resources and then Medicaid, if they qualify. In essence, must ...

Consider a fitness center determine the types of

Consider a fitness center. Determine the types of organizational records that the center has available. Explain how these records are used in terms of marketing efforts. Do they effectively generate a consumer profit? If ...

You were challenged to see yourself as an innovator and

You were challenged to see yourself as an innovator and entrepreneur periodically throughout the course. Discuss what you learned about yourself that you did not know before.

Gdp grew at a much faster 48 percent rate in the

GDP grew at a much faster 4.8 percent rate in the October-December quarter, but analysts said that growth masked some dangerous imbalances that were not present in the first-quarter report. Almost all of the fourth-quart ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate