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Marketing Research: Make vs. Buy?

Class – Most companies have entire marketing research studies, or portions of entire studies, such as interviewing, done by outside suppliers. What factors will determine whether a firm decides to “make versus buy” – that is, to contract out most or all of a study or conduct it themselves? I know of two companies that outsourced their marketing research and the companies simply made up telephone numbers and information for the pay.

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Operation Management, Management Studies

Category:- Operation Management
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