Marketing research is a multistep process that involves the, Ask an Expert

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Marketing research is a multistep process that involves the systematic gathering of consumer information or data that will help an organization identify specific issues of concern to consumers. Name the 5 steps to marketing research, and give an example for each.

There are a variety of ways in which a market can be segmented. Name all 5 segmentations, and give a brief description of each one.

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Operation Management, Management Studies

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