MARKETING RESEARCH Assignment
Individual Assignment -
ResMarket Pty is a Sydney based market research firm. The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in the market. However, there are still skepticisms because of the cost of the technologies. You have been asked to prepare a report to submit to the management focusing on "The impact of technology on marketing research in today's business environment." This report should be persuasive and should identify what the company stands to benefit if they adopt these new technologies into their operations.
Group Project -
Form a group with up to 4 members. Read the article: 'Tata Motors unveils new Zest sedan' The outputs of this assignment will be:
- A discussion of the target market alternatives for the Zest sedan. Recommend one.
- A discussion of the alternative ways of defining the 'Population' for a research study on the Zest sedan. Recommend one.
- A discussion of the alternative ways of defining the 'Sampling Frame' for the research on the Zest sedan. Recommend one.
- A discussion of the alternative ways of defining the sampling approach for the research on the Zest sedan. Recommend one.
- Explain why the approach expressed in the earlier sections will deliver an effective research outcome.
In your group discuss how you will manage the completion of the assignment. Note who will do which part of the assignment. Everyone should discus all the elements of the assignment.
- An appendix should be attached to the assignment which will contain material from each of the participants
- Each member of the group to find two Journal articles on issues relevant to this research.
- Each member to present these Journal articles to a group meeting and discuss how they might influence the research.
- Prepare a 'discussion paper' to contain the outputs listed above.
- You should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas..
- Your report should be built around the ideas contained in the journal articles with comment and evaluation by the group.
- You should make a recommendation.
Attachment:- Assignment File.rar