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Marketing questions: Consumers are usually not aware of how many of their products are produced overseas, or which companies are even headquartered in another county! Arbonne International is a company specializing in health & wellness products (all natural lotions, makeup, antiaging, vitamins, etc). They recently expanded their market to the UK....started up in Switzerland...though currently produced in the U. S. The products aren't sold in retail stores however, they are sold through consultants.

Network marketing (known as multi-level marketing) is a strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing.   Some people equate MLM with direct selling, although MLM is only one type of direct selling. You may be familiar with the criticism that comes along with this strategy, though there are companies that are very common, that are legit and successful.

These are two questions based on the above info:

1. What are some other companies that sell their products mostly this way? (minimum of 75 words)

2. What are some of the advantages and disadvantages of the direct selling method? (minimum of 75 words)

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92473524

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