1. Three commonly used methds of evaluating marketing programs are marketing metric,marketing dashboards, which also includes, which ofthe following.
a. marginal analysis
b. marketing audits
c. marketing ROI
d. marginal analysis
e. marketing control boards

2. marketing plans must enable results to be compared with planning targets which allows -----, the flexibility to update original plans. a. replanning b. contigency planning c. downsizing d. dynamic planning e. proactive change whih of the following is correct?

3. based on relative competitive scope ( broad target to narrow target) and source of competitive adantage ( lower cost diffentition), Porter's four generic business strategies are cost leadership, cost focus, differentiation focus, and which of the following? a. service leadership b. diversification c. reactive d. differentiation e. quality focus

4. which marketing strategy involves retaining focus on a single line product line but marketing to new markets? a. full coverage b. marketing specialization c. product specialization d. selective specialization e. market product concertration