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problem 1: Banking institutions face troubles in marketing their products due to the peculiar characteristics of services marketing. Describe this statement and support your answers with related illustrations.

problem 2: Marketing planning is instrumental for the long-term survival of any industry. By using relevant illustrations, outline and describe any four reasons why a company would invest in the formulation and implementation of the marketing plan.

problem 3: prepare brief notes on the given:

a) The phases of the product life cycle.

b) The promotional mixes.

c) The distinct bases of the market segmentation.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96505

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