Marketing Plan

• Develop a marketing plan for a NEW specialty bariatric facility that will operate in the Orlando, Florida area. All components of a marketing plan must be included and thoroughly developed to include accurate information based on the market area
• Include a demographic analysis of Orlando and the surrounding areas from which you expect to pull customers. In your discussion, use demographic information to develop strong conclusions for why Orlando is a valid marketing area for the services your facility will offer. Provide a detailed discussion of the services your facility will offer
• Include a detailed competitor analysis that covers competing providers. Detailed information includes items such as ownership, legal organization, length of time in business, and services. Finalize your competitive analysis with thoughts on how these other facilities may impact your own
• Develop a strategic plan for use in marketing your facility. Detail your strategies with creative discussion of the marketing tools available to facilities in this current healthcare marketplace. Differentiate your facility based on the unique marketing strategies you will utilize. Provide detailed information on marketing expenses and how the facility will analyze return on marketing investments
• Use APA format where applicable