Marketing plan for JPMorgan Chase including: 1) Executive Summary 2) Company Description 3) Strategic Focus and Plan a) Mission Statement (Current) b) New or Revised Mission Statement i) Vision Statement (Current) ii) New or Revised Vision Statement c) Goals 1. Non-financial Goals 2. Financial Goals d) Core Competency and Sustainable Competitive Advantage 4) Situation Analysis a) SWOT Analysis b) Industry Analysis c) Competitors d) Company Analysis e) Customer Analysis 5) Market-Product Focus a) Marketing and Product Objectives b) Target Markets c) Points of Difference d) Positioning 6) Marketing Program a) Product Strategy i) Product Line ii) Unique Product Quality iii) Packaging b) Price Strategy c) Promotion Strategy d) Place (Distribution) Strategy 7) Financial Data and Projections a) Past Sales Revenues b) Five-Year Projections 8) Organization 9) Recommendation 10) Implementation Plan 11) Evaluation and Control 12) Conclusion