(Answered) Marketing plan for harvey norman3500 words and 1st page

Management Studies

MARKETING PLAN FOR HARVEY NORMAN

3500 WORDS AND 1ST PAGE WILL BE CONTENTS IN ORDER AS PER MENTIONED BELOW with Page number

?? ?Discusses the components of a marketing plan in detail. Please also include in-text citations and a reference list, both in Harvard style. In sum, the following sections should appear in your marketing plan (in order):

In 4ps you have to mention (Break even Analysis ) in PRICE section and SWOT template is attached

This marketing plan need more diagrams in details and table in proper full

? Executive Summary ( Please do not mention background of the company in ES) Maximum 1 page

? Introduction ( Background, products,problems, positions,( please don't start analysis)

? Vision, mission statement and objectives ( specific to this plan you are writing)

? Team description

? Macro environment and dynamics ( PEST)

? Target market description

? Competitive analysis and issues analysis

? SWOT analysis ( Please refer to attached)

? Marketing Objectives

? Marketing strategy (the marketing mix) Apply the specific you have learned in the 4ps not adopting all (essay format)

? Budget

? Controls/ Monitoring

? Conclusion

? Reference List

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9862322
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