Marketing Plan Assignment: General Instructions (read all instructions first)

• This is a groupproject. You will be given some time during class periods (anywhere from 30-90 minutes) to meet with your group and work on the plan. Additional time outside of class will be necessary.

• This is a semester-long project. START EARLY.

• Objectives:

o To help you better understand the material by relating it to the "real world" of business
o To teach you the importance of integrating material and achieving internal consistency
o To give you practice in writing concisely and for a specifically requested format
o To give you actual practice in constructing a Marketing Plan

Read the Full Instructions for the Plan: There are things in later parts that you should consider first before making a firm commitment in earlier parts. Read instructions carefully.

• Recognize that when instructions say to use POINT FORM, it means "Point Form" not paragraph and not full sentences. It should be individual points preceded by a bullet. When you are asked to LIST something, you are to put it in the form of a list, not a sentence or a paragraph.

Attachment:- Marketing-Plan-Assignment.rar