Marketing Plan and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

In addition to your previous papers, include the following:

Your promotional strategy for your product or service, including how you may use the following:

Advertising

Public relations

Digital marketing

Sales promotion

Direct marketing

Event marketing

Outdoor

The effect professional selling may have on your offering An initial budget for your plan

The methods you use will measure the success of your plan

Any ethical issues your marketing plan might have