"Marketing Perspectives" Assignment
Overview
This is an individual assignment worth a possible 100 points. It involves researching and writing a paper (approximately 9-10 double-spaced pages) this assignment sheet. The paper should be well written, thoughtful and reflect a blend of marketing perspectives - those of both yours and of others. Due dates vary for this assignment and depend on the question/topic addressed; refer to the course calendar in the syllabus for specific due dates

Questions/topics
Select one of the following five questions/topics as the focus of your paper. Ensure that your paper demonstrates that you have read and considered relevant facts/research on the topic as well as other individuals' perspectives AND your own thoughtful perspective too. Be sure to address all parts of the question/topic you select.

3. Is the customer always right, as Harry Gordon Selfridge asserted several decades ago? Why or why not? If not, is the customer always something else? As a business leader, how do you want employees in your organization to think about customers?
More specifics, hints & suggestions

There are no strict guidelines for the length of the paper, but if your paper is concise and well-organized, about 9-10 pages (double-spaced, 12-point type) for the narrative will suffice, plus a few additional pages for a title page, list of references, tables, figures, pictures, exhibits, etc

Grading criteria

Excellent papers will thoroughly address the selected question/topic and will reflect a blend of factual information, rich research, others' perspectives and the student's own thoughtful perspective on the question/topic. Great papers also will be well-written (interesting, concise, clear, organized, free of misspelled words and typographical errors, grammatically correct, properly documented).