(Answered) Marketing mix assessment literature reviewnbsp brand

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Marketing Mix Assessment: Literature Review

Brand switching (or Churn) is a major problem in the telecommunications industry. You are required to review the current literature on Brand Switching and write a literature review which could be suitable for publication in an academic marketing journal.

PART A - Project plan, structure and chosen references in a summary of no more than 250 words.

PART B - The literature review of up to 2000 words.

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