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Marketing Management

TEXT BOOK : A PREFACE TO MARKETING MANAGEMENT - 12 EDITION

Questions

1-Explain what is meant by the term "the marketing concept".

2-How is strategic planning related to marketing?

3-What is a mission statement?

4-What are the basic elements of a situation analysis?

5-What is the comparison data collection methods used in marketing research?

6-How products are classified based on the BCG Model?

7-What is the marketing research process?

8-What is data mining for marketing research?

9-What are the limitations of the market research report? List some of them.

10- What does the process of research data include?

11- What are the social influences on consumer decision-making?

12- What are the marketing influences on consumer decision-making?  List any two of them.

13- Describe the situational influences on consumer decision-making.

14- Define straight rebuy and the modified rebuy.

15- What are purchasing roles?

16- Define role perception.

17- Discuss consumer needs and wants.

18- What are the three important questions to be discussed while dividing the market on relevant dimensions?

19- Define geodemographic segmentation?

20- What is psychographic segmentation?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91566537
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