Q. Words limit: 350 words or more
Subject: Business Marketing
Question:
a. Marketing is really strategic idea of "connectedness" with customers. From the perspective of Boeing, identify and explain how Boeing connects with its customers - select from either the marketing concept or the selling concept. Be detailed with answer.
b. Referring to Boeing, provide a well-developed characterization of your market segment and your target market.
Identify the most urgent issue necessary for you to penetrate or protect your desired market space.