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Marketing is a science of subjective and objective criteria. Science uses data and experiments to prove a result, which is the basis of a good marketer. Everything from culture, social factors and family distinctions is the information marketers gather to form a marketing strategy. It is a marketers goal and intention to market toward your wants and desires. The science of it is the subliminal messages consumers get to want what they didn't know they wanted.

Operation Management, Management Studies

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