Marketing Interview
Explore the marketing communications function and structure within the organization or business where you are employed. If not employed, choose an employer you may aspire to work for. Learn how marketing content is creatively developed and produced for your organization. Oral presentation will be given during week 5, no more than 5 minutes in length.
• This can be a for-profit company or a non-for-profit organization. Examine the business/organization at the local regional and national levels.

• Utilize its website and Internet for foundational research.

• Use any internal resources at your disposal to learn as much as possible about the marketing function of the business or organization.

• Set up an interview by phone, in person or by email. Prepare at least 8-10 questions.
• Try to reach the marketing leader about their role of integrated marketing in the organization or business.

• Prepare your finding in a creative presentation by using visual elements to illustrate your points and findings. Presentation should not be longer than 5 minutes.
Plan to use your time with the strategic insight and not an explanation about the product or business

Grading Criteria Maximum Points
Presentation includes 5 to 8 Interview Questions & Answers 25
Presentation includes visual elements to illustrate points 25
Presentation does not exceed 8 minutes 25
Total Maximum Points 75