Marketing in Travel and Tourism

Purpose of this assignment

This unit enables learners to understand the concepts, principles and role of marketing and the marketing mix, and gain skills to use the promotional mix in travel and tourism.

TASK 1

Scenario

Some of you will, one day, create your own/run business in the Travel, Tourism and/or hospitality industry. Examples of these sectors are hotels, B&B, restaurants, tourist destination and travel agencies. But before you do so, you need to acquire experience in the Marketing department in the Travel and tourism industry. You work as an Assistant Marketing Manager for a Tour Operator Thomas cook. The management wishes to create a summer 2018 holidays to visit Morocco and Egypt Your Manager has asked you to write a management report assessing the following:

Address the case study above and answer the following

LO 1. Understand the concepts and principles of marketing in the travel and tourism sector
P1.1 Discuss the core concepts of marketing for the travel and tourism sector
P1.2 Assess the impact of the marketing environment on individual travel and tourism businesses with in Thomas Cook Group and tourist destinations with reference to Morocco and Egypt
P1.3 discuss the factors affecting consumer motivation and demand in the travel and tourism sector
P1.4 analyse the principles of market segmentation and its uses in marketing planning at Thomas Cook Group.

TASK 2

You still work as an Assistant Marketing Manager for the same tour operator Thomas Cook. You have been asked to create a management report in relation to the summer 2018 holidays to Morocco and Egypt which addresses the following.

LO 2 Understand the role of marketing as a management tool in travel and tourism
P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business (Thomas Cook) or tourist destination (either Morocco/Egypt).
P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector with reference to Thomas Cook Group.
P2.3 - Assess the influence of marketing on society.

TASK 3

Scenario

Thomas Cook is launching its summer 2018 holidays to Morocco and Egypt. You still work as an Assistant Marketing Manager for the same tour operator Thomas Cook. Your manager was to make a presentation to a group of travel and tourism students from UKCBC on the role of the marketing mix in travel and tourism sector. However, the manager is unable to make it due to illness and has not yet prepared the materials to be used for the presentation. Your manager has requested you to give an oral presentation to the students. You will need to prepare a pack which includes Power Points slides/presentation notes to be given to the students on the day of the presentation addressing the following:

LO 3 To understand the role of the marketing mix In the travel and tourism sector P3.1 Discuss issues in the product, price and place elements of the marketing mix with reference to Thomas Cook's summer 2018 holidays to Morocco and Egypt
P3.2-Assess the importance of service sector mix elements to the travel sector
P3.3 Apply the concept of the total tourism product to an individual tourism business such as Thomas Cook
Your assessor may provide an observation record to confirm whether this has been achieved.

TASK 4

Scenario

Thomas Cook will be launching its summer 2018 holidays promotional campaign to Morocco and Egypt. As an Assistant Marketing Manager you have been asked to produce a management report to assess the integrated nature and role of the promotional mix and plan and justify an integrated promotional campaign for Thomas Cook summer 2018 holidays to Morocco and Egypt. Leamers are expected to produce a professional poster for the promotional campaign as part of the evidence to be presented in a management report to a senior marketing manager at Thomas Cook.

Address the above case scenario for the purpose and answer the following:

L04: Be able to use the promotional mix in travel and tourism

P4.1 Assess the integrated nature and role of the promotional mix