Marketing in healthcarein a recent contract negotiation, Ask an Expert

Management Studies

(Marketing in Healthcare)

In a recent contract negotiation session between a group of physicians and a managed care health plan, the parties disagreed about the level of reimbursement that the physicians would receive for treating subscribers. The physician group is the largest such organization in the community and represents 75% of all primary care providers in the area. What sources of power does this group wield in negotiating a managed care contract?

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Operation Management, Management Studies

Category:- Operation Management
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