Marketing homework w/ powerpoint presentation
You will put on your CEO hat and describe a change that you want to implement in your company. In addition to this week's required resources, locate a minimum of two professional or scholarly resources to support your work.
In preparation for this assignment, review the Signature Assignment requirements. You may be able to implement the concepts that you create in this assignment for use as part of your final presentation.
Prepare a PowerPoint presentation to address your senior staff, directors, managers, and supervisors. Include the following:
• Provide a brief overview of the change that you want implemented and the reason for the change. Is the organization losing revenue or market share? Are customers or other stakeholders complaining? Are there inefficiencies in processes?
• Describe the key takeaways, according to Wilson, and then outline the roles that senior leaders, managers, and supervisors should play to ensure the takeaways are addressed.
• Compare Kotter's and Lewin's recommended change models.
• Identify two other change models and explain the processes.
• Choose one (or more) of the four models, and defend the model(s) that you will use to implement the change process successfully.
Length: 8-10 slides, not including the title slide and the references slide.
Listed below are some tips for your slide presentation.
1. Begin your presentation with a title slide that includes your name.
2. Use plenty of white space on the slides.
3. Provide a few appropriate graphics to break up the text.
4. Use six bullets per slide or less.
5. Use Times New Roman, 28 or 32-point font.
6. Use the speaker's notes area to include the information you want to share with your audience. The speaker's notes must be coordinated with the information on the slides. Be sure to provide citations for your sources. Speaker's Notes Length: 150-200 words for each slide
7. Be creative. You can add audio to the presentation if you choose to do so; however, it is not required.
8. Include references on your final slide(s).
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect professional business writing and current APA standards.