Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

In a 300 word count disccusion please answer the following question below thoroughly.

What is your understanding of the role of marketing and the marketing management process?

You must use one scholarly article to support your point of view. It must be cited in APA form.

You all will be required to use Subject Headers within your original posting. Pick the key points of the question and have a header in bold or underline. If there are multiple questions involved then post each question in bold with your response under that question. This will ensure that you cover all the topics asked for in the question and/or directions. Please follow the above guideline; just posting the question at the top of your post is not enough to fulfill this requirement.

"Subject Headers" are needed for organization of your thoughts and provides a 'best practice' delivery of your work to the reader!

Subject headers include:

Introduction, Conclusion, and then specifics of what your paper or discussion board posting is covering.