Marketing Fundamentals Assignment

Assessment Discussion Forum Post Part A -

Learning Outcomes - Reflect on the evolution of the marketing concept

Context: This assessment facilitates exploratory learning through reviewing and responding to the work of others and approaches learning in diverse ways. It empowers you to express yourself with positive reinforcement from interactions on the discussion forum. It allows time for thoughtful reflection on topics covered in this subject.

Questions - In your own words discuss the following:

a) Define the concepts and process within Marketing, including what generally is accepted as the focus of all Marketing activities?

b) Why is Marketing important to your chosen product, service, company or institution?

c) Discuss briefly how these insights have changed your original perception of what Marketing was before starting this subject.

You are then required to provide at least a 100-word response to parts b) and c) of a peer student's original post.

Assessment Discussion Forum Post Part B -

Learning Outcomes - Outline the elements of the marketing process.

Context: This assessment facilitates exploratory learning through reviewing and responding to the work of others and approaches learning in diverse ways. It empowers you to express yourself with positive reinforcement from interactions on the discussion forum.

It allows time for thoughtful reflection on topics covered in this subject. Questions - In your own words discuss the following:

a) Identify and discuss the explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor -approx. 250 words

b) Provide comments on what you consider the best response to the change in the Marketing Environment (including reasons why) and whether it would provide to be successful in establishing a competitive advantage for the organization. - approx. 250 words

You are then required to provide at least a 100 word response to parts (a) and (b) of a peer student's initial post.