Marketing Fundamentals Assessment

Learning Outcomes -

a) Reflect on the evolution of the marketing concept.

b) Outline the elements of the marketing process.

c) Demonstrate an understanding of problem definition, research and analysis, problem-solving and communication skills in Marketing.

Instructions:

Choose a product, service, organisation or institution that you are interested in working for (this can even be based on a new business idea that you would like to one day pursue). Based on your choice above, answer the following questions in approximately 750 words.

Questions - In your own words discuss the following:

i. Define the concepts and processes in Marketing and why it is important to your chosen product, service, organisation or institution ( approx. 250 words)

ii. Identify and discuss one (1) explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor ( approx. 250 words)

iii. Provide comments on what you consider the company should do in response to this change in the Marketing Environment to maintain a competitive advantage. (approx. 250 words)

iv. You are then required to provide two (2) 100 -150 word responses of a peer student's original post.