Marketing efforts of companies What evidence are you seeing of the kind of strategies that we are discussing this week? Do this by taking one business and follow them across all advertising channels. That means look a their Facebook page, Twitter feed, Instagram page, Yelp, You Tube Channel, etc.. whatever they have. Obviously the more active they are the more meaningful this experiment will be. Are they on SnapChat? Traditional TV advertising? Radio or magazines? The more varied their exposure the more interesting the study becomes. What did you learn from the process? How does it relate to the class content?

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