(Answered) Marketing discussionvideo analysis

Management Studies

MARKETING DISCUSSION

Video Analysis: https://vimeopro.com/user13308368/musn-518-marketing-management/video/200249248

Answer each question with at least 10 sentences.

1. Why did General Electric implement a limited distribution strategy?

2. How was General Electric able to evoke an emotional buying experience for customers purchasing appliances?

3. How was General Electric able to move upstream in price?

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