Marketing Current Events Discussion

Select one article that applies to understanding the nature of marketing research and the connection to assessing marketing opportunities. Marketing research is a tool for providing critical insight and knowledge for making important marketing decisions. Compose a short summary (300-500 words) explaining why and how this article is relevant to your unit''s materials. Keep in mind, when responding to each unit''s Article Review Discussion, your opinion is highly valued; however, the ability to integrate concepts and theories to support your ideas is also critical. This is true, not just in this class but during your business career.

Knowing what to do and how to do it is a valued skill in business, but knowing what to do and how to do it in every situation is the key to success. It is always important to apply theory to support your opinions! The better able you are to apply BOTH logic and theory, the better able you are to transfer your learning into practical application regardless of the task, project, or job.

only 300 words