Marketing cruises to older consumerssegmentation describe, Ask an Expert

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Marketing Cruises to Older Consumers

Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.

Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.

Positioning: Identify how your product's features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)

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Marketing Management, Management Studies

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