Marketing communications are the means by which firms, Ask an Expert

Management Studies

Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell.

The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93111559

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