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Marketing challenges that classic airlines face? What is the current corporate culture?

What are some of the marketing challenges that classic airlines face? What product or service are airlines marketing and what is the current corporate culture?

Please explain some of the marketing concepts found in these readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.

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HR Management, Management Studies

Category:- HR Management
Reference No.:- M9730602

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