Marketing Automation Case Study #1 Paper Style

– 330% Increase in Revenue paper style - marketing automation case study PaperStyle.com is an invite and stationary specialist that enlisted the help of WareoWear to create a marketing automation campaign that targeted brides, brides-to-be, or friends-of-brides, based on their actions in emails and on their website. Paper Style used 3 triggers for their marketing automation campaign: Clicking on a wedding link in any Paper Style email Purchasing wedding or bridal shower products Visiting a wedding-related page on the PaperStyle.com website Based off of their customer’s actions, a tailored email was sent – in a timely manner – to the customer with relevant marketing messages. For example, if a bride had purchased favors, they would then receive an email regarding “thank you” cards a few days later. But if it was a friend of the bride who purchased bachelorette tiaras, for example, then they would receive wedding gift ideas.

Did it work? 244% higher open rate than average. 330% increase in revenue per mailing Click rate: 161% increase I’d say that’s a resounding “yes”.

Using the Case Studies provided research the company and provide a submission that would answer the following questions:

A short introduction to the company and its service and/or products

Research other articles on the company's automated marketing strategies. What were they specifically?

What type of computer technologies do they use to support their marketing strategies?

What were the specific benefits of the business using MA?

Do they use any type of online and digital marketing? If so, explain.

Do they have any loyalty programs? If so explain their program...

Have they segmented their market and customers? If so, what are the categories or subsets of customers/markets?

Do they explain any marketing analytics? If so, explain the types used...

CRITERIA:

NO less than 450 word