Marketing Audit

Answer the question in as much detail as possible, considering your organisational requirements.

It is your job to conduct, document and report on an internal and external audit of your organisation's marketing activities. This should be completed in accordance with the reporting requirements of your organisation whilst demonstrating the skills that you have.

Think about how you will:

1. Prepare for Marketing Audit

2. Identify form of a Marketing Audit

3. Conduct external Marketing Audit

4. Conduct internal marketing (self) audit

5. Prepare a Marketing Audit report.

Attachment:- Workbook.rar