Marketing Assignment

Discuss the importance of environmental scanning within the Marketing Environment.

Environmental scanning and theories.

Select a London Borough Council of your choice and identify and analyse current key factors within the macro environment which may impact upon them.

Borough selected is Tower Hamlets and analysis should have Pestle and talk about its limitations too, consumer behaviour and.. (More details at the bottom of the page)

Finally make recommendations as to how the Borough Council  may best position itself to deal with the identified opportunities and threats.

This section is about the Marketing Mix and the 4ps. Talk about the segmentation and positioning too.

Minimum: 1500 words.

Example to follow for the assignment:

-The marketing environment.

-Understanding consumer behaviour.

-Understanding organizational buying environment.

-Understanding marketing ethics and corporate social responsibility.

-Marketing research and information systems.

-Market segmentation and positioning.