Marketing Analysis

Due no later than: Tuesday, December 30th

Each complete marketing analysis will contain the following about Crayola LLC:

Company's corporate name
Company's corporate headquarters
Parent company
Subsidiaries
Mission Statement
Core competency

Identify major product (s)

Identify target market (s)

Complete a SWOT analysis

Discuss the company's marketing mix in reference to the 4Ps

Your analysis should include answers to the following questions. DO NOT address them in a separate section of the paper.

What are their market demographics and psychographics?Crayola is in what state of the PLC?How can we define their move from crayon to toys?Does this create a whole new stage of development?Why the move from brand Binney&Smith to Crayola?Does Crayola have brand equity?Why do you think Crayola moved from school supplies to toys?How have their 4Ps changed?

This is not a review or critique of the company's current marketing program. This is an analysis of the organization and its marketing strategy.

This project is an individual work assignment. Each marketing analysis will be typed.

All marketing analyses must be posted no later than 12:00 midnight, Tuesday, December 30th. No late projects will be accepted.