Marketing a competitive product/service, in any given market requires organizations to consider usability, relevance, reliability, and visibility in selecting target markets. Because people are different and seek different ways to satisfy their needs, nearly all organizations, whether for-profits or not-for-profits, industrial or consumer, domestic or international, must use a market segmentation approach to target marketing. Especially as competition within the marketplace continues to intensify. The market selected as the target for sound marketing efforts (i.e., target market) is critical since all subsequent marketing decisions will be directed toward satisfying the needs of these targeted customers. Important segmentation topics include: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation.

As learned from the text, not only does a company need to segment and select the best target market for their product/service; the company decides on a value proposition-on how it will create value for target customers.

Name two products/companies which you believe exhibit a "customer driven marketing strategy by adding a "value proposition" to their products/services.