Marketing 305

Final Project Format & Requirements

Formatting Requirements:

Format

• Must be submitted in PDF format ONLY via BlackBoard
• Paragraphs: Double Spaced
• Bullet Points: Single Space
• 12 Point Font - Arial or Times New Roman Font ONLY
• 1" margin, header and footer

Title Page

• Title of Project
• Your Name (First, Last)
• Class ('MKTG 305' and day/time OR on-line class)
• Professor's Name
• Current Date

Table of Contents
Headings/Sections Requirements:
You may click the headings for more information about each section 
I. Executive Summary
II. Your Personal Mission/Vision Statement
III. Introduction / Overview of Project
IV. Situation Analysis (Summary Snapshot)

• Overview/Section Introduction
• Climate

o Political
o Economic
o Social
o Technology

• S.W.O.T. Analysis

o Overview of your S.W.O.T.
 Strengths & Weaknesses (Internal)
 Opportunities & Threats (External)

• Target Market (The industry/career field that you have chosen to seek out)

o Overview/Section Introduction

• Company Analysis (YOU)
• Overview/Section Introduction
• Core Competencies
• Competitive Advantage(s)
• S.M.A.R.T. Goals & Objectives
• Competitor Analysis (People in the same market as YOU)
• Overview/Section Introduction
• Specific Opportunities & Threats
• Client Analysis (Companies that will hire YOU)
• Overview/Section Introduction
• Specific Opportunities & Threats
• Detailed version of Target Market (see above)
• Collaborators (Influencers and/or Mentors)
• Overview/Section Introduction
• Who is/are this/these person/people?
• How is/are this/these person/people assisting the Company (YOU)?

V.  Available Resources

• Overview/Section Introduction
• List & describe your Tools
• List & describe your Experience(s)

VI.  Strategy & Tactics and Alternatives

• Goals & Objectives
• Overview/Section Introduction
• Detailed version of above
• Present in S.M.A.R.T. context with detailed explanation
• Strategies (Marketing Mix)
• Overview/Section Introduction

o  Product Strategy
o  Pricing Strategy
o  Place/Distribution Strategy
o  Promotion Strategy

• Evaluating Alternatives (C.O.R.P.)
• Overview/Section Introduction

o  Costs
o  Obstacles
o  Risks
o  Pay-off's
VII.  Financial Strategy

• Overview/Section Introduction
• Current & Proforma (Projected) list of Revenue & Expenses

o  You may utilize the table previously posted under "Helpful Stuff"
VIII.  Plan of Action (pulling it all together)

• Overview/Section Introduction
• Strategy & Tactics
• Order of Operations
• Contingency Plan

IX.  Conclusion & Summary of Project
X.  Appendix

• Citations

o  This project must have AT LEAST five (5) citations from outside sources:
o  Text, periodicals, valid online sources, interviews, etc.
o  Two (2) of which are REQUIRED to be from a Peer Reviewed Journal article or Scholarly Source
o  MLA or APA Formatting (In Project & in Citation Page)

• Exhibits (not required; however, validates/"backs-up" things that you may have stated in this project)

o  Resume
o  Salary Bell-Curve
o  Charts & Graphs (if any)
o  Etc.