Marketing / Business Administration

Use sufficient detail and depth to answer the following questions on sponsorships:

There are six categories for sponsorship opportunities in today’s marketing environment:

1) Sports

2) Entertainment, Tours & Attractions

3) Cause-Related Marketing

4) The Arts

5) Festival, Fairs & Annual Events

6) Associations and Membership Organizations

For each of the six categories,

• Identify an example of a sponsorship (provide both the sponsor and sponsee) within that category for your local or national market.

• Evaluate whether you believe the sponsorship is a good fit from a strategic point of view.

• Which of the five primary objectives do you believe to be the primary goal of the sponsorship?

• Based on your chosen objective, do you believe the sponsorship will be successful for the sponsor? Support your assertions with evidence.