Marketers of entrenched brands like nike pepsi and levi, Ask an Expert

Management Studies

Marketers of entrenched brands like Nike, Pepsi, and Levi Strauss are tearing their hair out over Gen Y consumers.

Image-building campaigns (e.g., 50 Cent endorsing Reebok) are not as effective as they once were.

What advice would you give to a marketer who wants to appeal to Gen Y? What are major do's and don'ts?

Can you provide some examples of specific marketing attempts targeted to Gen Y that work or do not work?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92687672

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