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Marketers can also attempt to change attitudes through other ways than through changing the basic motivational function of attitudes. List and describe three other ways in which marketers attempt to change consumers' attitude toward their brands. For each case, discuss an example of an ad that you have seen, or provide a link to an ad on a video-sharing site such as YouTube, that attempts to change attitudes in the way you have discussed.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92036068

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