Market Research Proposal Assignment

Prepare a Market Research Proposal as outlined below. If working individually it is expected that you will write a report of approximately 600 to 1000 words.

If working in a group, multiply the suggested word limit by the number of group members ie a group of 3 will write 1800 to 3000 words.

Select a business of your choice to write a market research proposal for? ie a tutoring school teaching Chinese in Box Hill OR theme park in Mildura

Do NOT answer each of the questions below in the table individually. Please answer them in a report format. That is the answers should be contained in paragraphs addressing the issues raised by the questions in the table below.

- For what (type of) business is the market research being conducted?

- What is the purpose of the study?

- to establish a new business?

- to expand an existing business?

- to introduce a new product range?

- What is to be measured? How?

- Is it possible to collect or generate the data required?

- Should research be conducted?

- Can a hypothesis be formulated?

- What types of questions need to be answered?

- Are descriptive or causal findings required?

- What is the source of the data? Primary data? Secondary data?

- If generating primary data, what type of information is going to be collected?

- How quickly can the information be collected? What is the timeframe?

- Who, what and/or where are the best sources of data?
- Can the target population be identified?

- Who will read the report? Marketing Manager? General Manager? Board members?

- How many hours of labour are required to gather the data and write the report?

- How many weeks will it take to do the research? Is this an acceptable timeframe?

- Will the recommended research design attain the stated research objectives?

- When should the research be conducted? Peak or off peak season?