Market Research & Targeting

Section - Market Research & Targeting

1. Market Research

Research Methods & Data Mining
Market Research Process

2. Consumer Behavior

B2C vs. B2B
Consumer Decision Making Process
Factors Affecting B2C and B2B consumer behavior

3. Market Segmentation

Market Segmentation Concepts
Segmentation Process
Segmentation Strategies

4. Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.